Ebebek, leading brand in the mother and baby sector, recently opened its second physical store in the United Kingdom, aiming to expand its presence in the international market. The new store, located in London’s Greenwich area at the Peninsular Retail Park, spans over 2,000 square meters and marks a significant milestone in ebebek’s global expansion strategy. Offering a wide range of products for parents and babies under one roof, the store also promises a comfortable and enjoyable shopping experience with amenities such as a café, play area, and a special baby care room.
With the opening of this second store in the UK, ebebek is looking to strengthen its presence in London specifically and reach a wider customer base. Halil Erdoğmuş, the CEO of the group, emphasized that this step is a significant move towards ebebek’s globalization goals. He highlighted their “Bebekoloji Philosophy,” which aims to understand the needs of babies and parents and provide them with a unique experience.
Moreover, ebebek’s strategy of translating its online success in the UK to physical stores is noteworthy. Erdoğmuş mentioned that physical stores are not just shopping points but are designed to be experience areas that touch the lives of parents. The store at Peninsular Retail Park exemplifies this goal.
Starting with its first store in the UK in 2024, ebebek is accelerating its physical retail investments to achieve its growth goals in the international market. This new store stands out as ebebek’s largest in the UK and signals the brand’s commitment to expanding its presence abroad.
Looking ahead, it seems that ebebek will continue to broaden its international footprint. The brand’s determination to connect with a global audience and offer a holistic shopping experience for parents and babies is evident in its recent endeavors. As ebebek charts its course in the international market, the opening of this second store in London serves as a testament to the brand’s commitment to growth and innovation.
