Güven AÇIK: Trust Building and Trust Gaining
In the intricate world of real estate, the foundation of relationships lies in the crucial concepts of giving trust and being trusted. The trust between buyers, sellers, and advisors in the real estate sector ensures an emotional connection and paves the way for a healthy communication.
Building trust with your buyers and sellers begins with your attire. A professional appearance instills a sense of trust in your customers. It’s not just about your clothing; your hygienic appearance also plays a significant role in earning trust.
During the process of building trust, another crucial factor is your voice – its tone and speed are effective in establishing trust with the other party. Aligning yourself with your customers, speaking in a similar tone, contributes significantly to effective communication.
Being trusted means fulfilling your words and actions consistently. Keeping your promises, being honest, and acting in line with the expectations of the other party play a critical role in building trust. Moreover, fostering open communication and emotional honesty lay the foundation of trust. The expectation of transparency, honesty, and loyalty from your buyers and sellers includes trust in the advisor-customer relationship, making the other party feel emotionally at ease, thus contributing to the deepening of the relationship on a solid foundation.
Trust in the real estate sector is a process that is built over time. Small steps in building trust support the development of relationships. However, regaining lost trust can be quite challenging once it’s broken.
Hence, being mindful of giving and receiving trust in relationships is the key to establishing long-lasting, recurring relationships built on solid foundations.
In the real estate sector, trust is a delicate factor for both buyers and sellers. Establishing trust in this field plays a vital role in forming successful and sustainable business relationships.
To build trust in the real estate sector, attention should be paid to the following factors:
1. Honesty and Transparency:
Real estate professionals must be honest and transparent with their customers. The condition of the property, price range, and other essential information should be shared openly and clearly. Lack of honesty and transparency in a process inevitably leads to issues and disappointments.
When these two crucial factors are mutual, the process advances faster and creates a win-win situation. It turns into a long-term recurring service.
2. Professionalism:
Real estate transactions often involve significant budgets, so professionalism is crucial. Real estate agents should conduct their business ethically and demonstrate professionalism towards their customers.
Just like in any other sector, the real estate sector also needs to be professional. Although end-users may not always be aware of it, offices and consultants showing a professional attitude will see the high returns of this in the medium and long term.
3. References and Reviews:
Customer satisfaction, past achievements, and references help in building trust with potential customers. Feedback and references from satisfied customers enhance the reliability of real estate professionals.
Sharing these references and allowing the evaluation of your service quality enables you to be chosen. Today’s consumers research both the real estate office and the consultant on social media before making a purchase, reading and considering all reviews.
4. Compliance with Laws:
Real estate transactions often involve legal matters. Real estate professionals must fully comply with legal regulations and provide customers with knowledge, experience, and legal guidance to earn trust.
It is disheartening to hear about fraud or unfair profit incidents happening every day. Some individuals and companies involved in real estate see this as a skill and share their illegal activities everywhere with excitement.
5. Good Communication:
One of the key factors in building trust is the ability to establish active communication. Open, regular, and effective communication between sellers and buyers helps maintain trust.
In active communication, the most important thing is the ability to listen. Active listening involves listening to the buyer or seller uninterrupted, with full attention and maintaining eye contact. It is a big mistake for the consultant to prepare for what to say while listening to their client’s concerns.
When listening, the consultant must listen to their buyer or seller as if they were listening to their favorite person. Even the smallest interruption of eye contact during listening makes the buyer or seller feel worthless and unimportant. Trustworthy consultants pay close attention to this. Their communication success also stems from this.
Trust in the real estate sector is essential for establishing long-term customer relationships and achieving success. A reliable real estate professional gains a respectable position in the industry by focusing on customer needs and serving both parties honestly.
Let’s touch on this crucial fundamental topic this week.
Wishing you a prosperous week ahead.
Güven AÇIK
